Insights

Straight-talking marketing advice.

No jargon, no fluff. Practical thinking on content, websites, ads and growth, written for business owners who'd rather have the honest version.

Marketing

Featured

Marketing14 August 2026· 6 min read

7 questions to ask before you hire a marketing agency

Hiring the wrong agency is expensive and slow to undo. These are the questions that separate a great fit from a costly mistake.

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Marketing

Marketing· 5 min read

Remote or local: does it matter where your marketing agency is?

The old rule was that your agency had to be down the road. For most of what marketing involves now, that simply isn't true, and it can even work in your favour.

11 August 2026

Marketing

Marketing· 5 min read

What should a US or Canadian business spend on marketing?

A straight answer on marketing budgets in dollars, what drives the number up or down, and how to spend so it pays for itself.

7 August 2026

Marketing

Marketing· 5 min read

How much does marketing cost for a small business in the UK?

A straight answer on marketing budgets, what drives the price up or down, and how to spend so it actually pays for itself.

11 February 2026

Content

Content· 4 min read

Why your content isn't bringing in customers

Posting regularly but hearing nothing back? Here are the real reasons content falls flat, and what to do instead.

4 March 2026

Websites

Websites· 5 min read

How to make your website actually generate enquiries

A website should bring in work, not just sit there. Here's what separates a site that converts from an expensive brochure.

1 April 2026

Marketing

Marketing· 4 min read

Social media management: should you outsource it?

Doing it yourself, hiring in-house, or bringing in an agency? An honest look at the trade-offs for a small business.

6 May 2026

Paid ads

Paid ads· 5 min read

Paid ads vs organic: where should a small business start?

Both work, but not at the same speed or in the same way. Here's how to decide where to put your first pound.

10 June 2026

Getting started

Getting started· 4 min read

Launching a business? Here's what to sort before day one

Most new businesses launch half-ready. Here's the short list that makes you look established from the very first day.

8 July 2026

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